Month: October 2019

Digital marketing is a general term that refers to the use of various digital channels including websites, email, social media, cell phones, etc. to promote a brand or business. This is about embracing new technology and integrating these new techniques with more traditional approaches to effectively market your company to the right audience. The great thing about marketing is that it’s fully measurable. The use of appropriate analytics ensures that we can track the performance of every aspect of the campaign to a dime. Unlike some traditional methods, there is no smoke and mirrors with this marketing. If implemented correctly, all activities can be tracked and therefore measured.

Thanks to the Internet and its growing role in our lives, digital marketing agencies have developed far in the past decade, and they have begun to hone and innovate in their fields. Whether the agency is a dozen people or 500, or …