Digital Advertising Examples
If you’re looking for some digital advertising examples, you’ve come to the right place! In this article, I’ll explore some different kinds of ads, from Curator ads to Remarketing ads, and even Influencer ads.
Pay-per-click
Pay-per-click (PPC) digital advertising is a form of online advertising that requires an advertiser to pay the search engines for every click their ads receive. Usually, the ads are accompanied by a landing page, or website, that directs the user to a desired action. This can be a product purchase, a subscription to a newsletter, or a signing up for an email list.
The most effective PPC campaigns are ones that target a specific demographic. Ideally, advertisers will know the keywords or phrases that their customers use to search for products or services in their target market. They can then enter these keywords into an auction to determine where their ad will show up.
