If you’re looking for some digital advertising examples, you’ve come to the right place! In this article, I’ll explore some different kinds of ads, from Curator ads to Remarketing ads, and even Influencer ads.
Pay-per-click
Pay-per-click (PPC) digital advertising is a form of online advertising that requires an advertiser to pay the search engines for every click their ads receive. Usually, the ads are accompanied by a landing page, or website, that directs the user to a desired action. This can be a product purchase, a subscription to a newsletter, or a signing up for an email list.
The most effective PPC campaigns are ones that target a specific demographic. Ideally, advertisers will know the keywords or phrases that their customers use to search for products or services in their target market. They can then enter these keywords into an auction to determine where their ad will show up.
Display ads
Display advertising uses visuals to reach users, and it is a great way to boost your brand’s awareness. It also helps you to increase your conversions.
The process of advertising using display ads is called contextual advertising. With this method, you choose websites where your ads will appear. In addition, you can use the Google Display Network to target specific audiences. You can also set up remarketing campaigns to increase conversions.
The success of your display ads depends on how well you target your audience. Use the ad network’s keyword planner tool to reach a high intent audience. Also, create an affinity ad to analyze overall interests.
Remarketing ads
Remarketing is a good way to reengage your site visitors and convert them into paying customers. Fortunately, you can do it without breaking the bank. In fact, remarketing is a bit more cost-effective than a regular PPC ad. If you’re a savvy marketer, you’ll be able to get a return on your investment within the first few weeks of your remarketing campaign. This is mainly because remarketing ads are targeted at your most loyal customers, not random web surfers.
You can do it in a number of different ways. For example, you can run remarketing ads on Google, through your own email marketing campaigns, or via advanced DSPs such as Grapeseed Media. Some examples include display remarketing, video remarketing, and email remarketing.
Influencer ads
One of the most exciting marketing trends of the past couple of years is influencer ads. These ads can help you get more conversions. They also help you increase your brand awareness. The good news is that they’re easy to create and track.
Influencers have a strong reputation for authenticity. This means that you can trust them to talk about your product. But before you pay an influencer to promote your product, it’s important to consider your product’s reach and relevance.
For example, health & wellness brands tend to tell their story across multiple pieces of content. While this can be a powerful strategy, you need to keep in mind that you can’t just post a single image on Instagram and expect to see a lot of engagement.
Curator ads
Curator ads are digital advertising examples that enable a brand to gain trust with influencers. They allow brands to gain exposure through remarketing, display, mobile, and audio ads. These ads target users by demographics, interests, or other factors.
Curator ads provide advertisers with a clean way to track spend and invest in content that aligns with brand values. This allows the agency to create a more transparent, consumer-friendly media ecosystem.
Curation-based audience extension allows publishers to package their first-party data assets with third-party supply. In this way, publishers can maintain control of their audiences while still benefiting from a monetized audience. The sale of these packages is through existing programmatic workflows.
Social media ads
In order to reach your target audience, you need to promote your products and services on social media. But, getting your message noticed can be a bit daunting. Luckily, there are some digital advertising examples to help you succeed.
The first thing you need to know is the different types of ads available. Depending on your goals, you can choose between display, video, or native ad formats.
You can also use the power of Facebook’s algorithm to get your ad in front of your ideal customer. For example, you can target users based on demographics and interests. Or, you can use a geofence to target users in a specific region. Using a geofence can be especially useful for businesses with physical stores.
