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Marketing directors are answerable for duties together with planning, developing, and creating marketing plans for products and/or services; conducting advertising analysis to remain abreast of modifications in the competitive atmosphere or inside gross sales channels, and overseeing/guiding the work of any exterior promoting or public relations corporations underneath contract with the corporate or group.
This place requires broad knowledge of selling and advertising that, typically, is obtained by finishing a bachelor’s diploma, an advanced degree (comparable to an MBA), and gaining not less than seven to 10 years of expertise in administration positions in advertising.
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