Author: Charles Joseph

SEO Copywriting Tips for Increased Profits
Event Marketing

SEO Copywriting Tips for Increased Profits

- by Charles Joseph

SEO copywriting is all about developing high quality content for your site that is effectively optimized for the search engines and also understandable for human readers. SEO copy must have all the right keywords in all the right places, whilst it needs to both sound and read naturally. Most important though, is that it needs to be legible at the same time.

When you have your keywords in the right place, search engines tend to rank your site for the keywords you targeted. It’s not uncommon to find content that is written very well but that doesn’t include the right keywords in it, and that’s when it becomes difficult for the search engines to rank the site properly. The real key to success with SEO copywriting is to skillfully insert the keywords in such a way that it makes sense. You will now get some insights about some SEO writing …

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Using Yahoo Answers To Your Advantage in SEO
Marketing Ideas

Using Yahoo Answers To Your Advantage in SEO

- by Charles Joseph

Curiosity may have killed the cat, but it also created Yahoo Answers – a forum where anything can be found out. Just ask something -anything – and you’re bound to get the answer. Nearly everyone uses Yahoo Answers at some point for various reasons. I know people who spend their hours using it for a laugh, to help them with their homework or research, as well as serious questions that can be open debate. Thus Yahoo Answers has become a fun and useful online network for all, from search engine optimizers to the teenager who needs to get her homework done fast!

Online forums, such as Yahoo offers a great opportunity not only to drive traffic to your website and improve that ever important ranking, but to increase sales. It’s simple, use your knowledge to help other knowledge thirsty individuals and in turn, you will be in contact with your …

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The Newest Trends in Online Marketing
Marketing Plan

The Newest Trends in Online Marketing

- by Charles Joseph

Over the years, online marketing has gone through several trends. The trends are dictated mostly by the availability of technology that determines the way people use the internet. When trends have outgrown their usefulness, new trends appear. As a marketer, we need to be aware of these trends so as not to fall behind the marketing strategies of other brands.

One of the newest and most effective online marketing trends is mobile marketing. Majority of the world population are now using mobile devices and some are even relying on these mobile devices to accomplish everyday tasks. Because of this, launching mobile marketing would mean reaching out to more targeted potential buyers for companies.

Although less than half of marketers are currently implementing mobile marketing strategies, a good number of those who haven’t are already in the planning stages of implementing one.

Another popular trend is content marketing. Internet users are …

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How To Build A List In Your Online Business
Marketing Strategy

How To Build A List In Your Online Business

- by Charles Joseph

“The money is in the list”. This is one of the basic tenets of Internet Marketing and for good reason. It’s not enough to have a well designed website with great information about your home based business. If you want to get the business up and running you need to have people visiting and wanting to stay informed. Without a list of people interested in your products or services you will not make sales and there will be no profit. So, establishing an Internet business is all about learning how to build a list and about how to maintain a relationship with the list.

To think of this in terms of the real world, let’s take the example of an author. If someone has bought one book by this author, it’s an indication that they are interested in that genre. So, the next time a book is to come out, …

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What Can Facebook Do for Your Marketing Efforts?
Social Media Marketing

What Can Facebook Do for Your Marketing Efforts?

- by Charles Joseph

At one time, all you had to do to get good placement in the SERPs and draw in tons of traffic is to place the right keywords in your blog posts and web content. In more recent times, the best strategy for most was to combine all of that off and on-site SEO with well tested and thought out PPC campaigns.

Today, search engine marketing is becoming more time consuming and confusing for some. On and off-site SEO is still very important and PPC campaigns have their place, but there is also a huge emphasis now placed on marketing through social networking sites like Facebook, Twitter, and LinkedIn.

These sites are visited by millions of people every day and there are even many people who could be considered addicted to some of the sites. These social networking junkies will check in with their Facebook accounts several times a day with …

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