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Brand Marketing News
Marketing Articles

Brand Marketing News

- by Charles Joseph

There are many forms of corporate journalism. Some companies produce news to generate leads, while others use “news” to serve their customers and create an entirely new image of their company. Regardless of the motivation, the goal is to attract readers, and hopefully convert them into paying customers. Whether it is through a magazine, blog, or website, brand journalism is a crucial component of successful marketing. This article outlines the many forms of corporate journalism.

Heineken launches brand journalism campaign

The Heineken brand recently launched a unique campaign to create a connection between the brand and soccer fans. The “Soccer is Here” campaign features the likes of David Villa, Carli Lloyd, Landon Donovan and others, and features interactive engagements and year-long commercials. The campaign kicked off on March 6, in conjunction with the MLS season’s opening day. The brand is making an effort to become the most talked-about beer in …

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How to Choose a Full-Service Digital Marketing Agency
Marketing Agency

How to Choose a Full-Service Digital Marketing Agency

- by Charles Joseph

If you’re looking to outsource your digital marketing, you should look for a full- service agency. While search engine campaigns and Social media marketing are essential for generating traffic, branding your company and boosting your brand are also vital aspects of digital marketing. The right agency will be flexible and adapt their services to meet the changing needs of your business. Read on to find out how to choose a digital marketing agency that will get the job done.

Full-service digital marketing agency

A full-service digital marketing agency delivers integrated marketing services. It helps businesses launch coordinated marketing efforts and boost sales. These agencies offer services such as search engine optimization (SEO), pay-per-click (PPC), content marketing, email marketing, and social media marketing. Additionally, these agencies help businesses develop and maintain websites, apps, and digital content. To learn more about the benefits of hiring a full-service digital marketing agency, read on!…

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Why You Should Be Using Plastic Coupons as Part of Your Marketing Strategy
Marketing Ideas

Why You Should Be Using Plastic Coupons as Part of Your Marketing Strategy

- by Charles Joseph

Every day, more and more people turn to plastic coupons to make their needed purchases. The idea is that you attach a small, scannable code to your literature or business cards. When someone scans the coupon code with their smartphone, they can redeem it for a discount on their next purchase. The following are why using plastic coupons could be your ticket to success this summer.

You’ll Guarantee Your Customers a Discount

It would help promote your business with plastic coupons. A plastic coupon guarantees that each customer they bring into your store gets a discount. When someone comes into the store, they will see the coupon and realize they can get something for less. This will help them focus on what you are selling rather than just going in for a bargain and potentially spending more than they need to.

Gives Your Business More Visibility

When people receive their …

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How to Create Effective Marketing Materials
Marketing Materials

How to Create Effective Marketing Materials

- by Charles Joseph

There are many ways to create an effective marketing material. The most effective ones have four key elements: they are simple, well-organized, targeted, and easy to create. Hopefully, you’ll find the following tips helpful! Let’s begin with how to design your marketing materials. Make them clean, simple, well-organized, and targeted. After you’ve done that, you can focus on creating more creative and appealing marketing materials. Let’s explore some of the most common methods.

Simple

One of the keys to effective marketing is having simple yet eye-catching marketing materials. These materials must be easily readable, and their background must not detract from the main content. There are several elements to consider when designing your marketing collateral, but all should work together to tell your brand’s story. Whether you’re using business cards or brochures, it is important to convey the message with the right visuals. Simple marketing materials can be as beautiful …

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Marketing Ideas For Startups
Marketing Ideas

Marketing Ideas For Startups

- by Charles Joseph

If you’re looking for innovative marketing ideas for startups, consider partnering with unlikely places and partners. This can be as simple as partnering with famous people to promote your product, such as Snoop Dogg wearing Tommy Hilfiger back in the 90s. Or it could be as complex as using drones to deliver beer to customers. Whatever the case, collaborating with an unexpected place and partner will likely benefit your startup, since it will tap into a different demographic.

Content marketing

There are many ways to create content marketing ideas for startups, and they all have to do with the visual aspect of the startup. In fact, visuals have higher readability and are easier for the eyes to process than text. They are also more effective in attracting attention, as they can be shared easily through email marketing and social media channels. But before you begin, make sure you have a …

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