If you are planning on creating digital marketing materials for your business, you should be aware of the various types of material that you can use to create a great impact. From Explainer videos to eBooks to Landing pages, you can find many examples of digital marketing materials here. You can also get an idea about how to create a digital swag bag or a Blog to promote your business. However, it is essential that you have a strategy for using these marketing materials.
Explainer videos
Explainer videos are a popular way of communicating complex ideas. These types of videos allow companies to experiment with a creative style by incorporating a character to tell the story. These types of videos are highly effective at attracting viewers. The goal is to persuade them to purchase your product or visit your website. The following examples are designed to help you create an effective explainer video for your business. Here are a few tips for making a successful one:
Blogs
For marketers, examples of blogs in digital marketing materials will help them get their message out there. Blogging allows companies to tell stories about their brand, highlight employees, and reveal new ideas. These long-term assets are not only cost-effective, but also help generate traffic for their website. In fact, many websites use content curation pages to drive SEO. Blogging content is an important part of a digital marketing strategy because it can give companies valuable insight into how users interact with the brand, what topics are trending, and when they are most frequently read.
eBooks
eBooks can be used as digital marketing materials, but how can they get the attention they need? In order to build excitement about your new book, repurpose its content. Make infographics or slideshows illustrating your signature steps and methodologies. Create a landing page and communicate the benefits of purchasing your ebook. Promote it in social media, your newsletter, and through advertisements. Here are some examples of how to make your eBook a hit.
Landing pages
The best landing pages have the same keywords as the ads. This shows continuity and a connection between the ad and the landing page. When users click on the ads, they shouldn’t be directed to an unrelated page. It’s not good practice to send visitors to a generic website if the ad prompted them to click on your landing page. Instead, use the same keywords and designate a single CTA button.
Direct mail
When you are designing your direct mail pieces, remember to use an effective call to action. You can use bold colors and bold font, but it is important to include one clear call to action. The call to action should be easy to find and direct your audience to the right place. The best direct mail examples are those that are personalized for the audience they’re intended for. These are often more compelling than generic mail pieces, so consider these guidelines when designing your direct mail.
