Growth Hacking For Your Online Business
Digital Marketing

Growth Hacking For Your Online Business

- by Charles Joseph

Having a growth hacking strategy for your online business is a smart way to increase your customer base and profits. With a growth hacking strategy, you can reach out to your target customer and create an experience that will make them want to buy your products or services.

The Airbnb Example

Using Google Analytics can help your business produce better targeted messaging. It can also help you track visitor behavior. It’s a great way to identify pitfalls, as well as opportunities for growth.

When AirBNB first launched, it had a problem: getting users to post their properties for rent. To solve this problem, it developed a clever trick that would send an email to its Craiglist users. This technique is now widely used by Airbnb, and it’s one of the most effective growth hacking techniques in the industry.

The trick was to make the process as simple as possible. …

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Using Culture Hacking To Drive Business Growth
Marketing Strategy

Using Culture Hacking To Drive Business Growth

- by Charles Joseph

In business, it is often the little things that make a huge difference. This is why culture hacking has proven itself to be so effective. It is all about small things that can be done every single day to create iterative and positive change. 

At first glance, many dismiss culture hacking because it seems like an ineffective quick fix. This is only the case when it is incorrectly applied. Culture hacks are not done for HR benefits. They are done for business benefits. They drive innovation, collaboration, and ultimately, business growth. 

What Is Culture Hacking?

There is no generally accepted definition for it but at its roots, culture hacking basically means taking some intentional actions with the purpose of positively improving the culture of an organization. 

At its core, the practice needs to be adopted early and constantly improved. It is just not something you can do once per year …

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Digital Marketing Benefits
DIGITAL / Digital Marketing

Digital Marketing Benefits

- by Charles Joseph

Digital marketing is the most cost-effective way to reach your target audience. Not only that, it’s the best way to get your brand name out there and increase engagement. This leads to more loyal customers and repeat business.

Increased engagement leads to more loyal customers and repeat business

In today’s oversaturated marketplace, it’s crucial to develop a loyal customer base. This type of customer is more likely to spend more money, have higher customer retention rates, and make a repeat purchase. And they also have a higher lifetime value.

Increased engagement is a good way to attract and retain these customers. Brands can use social media as a means to connect with their audience and increase their loyalty. They should respond to comments and questions from followers. Encourage users to tag their friends on posts, which will boost exposure and get the word out about your brand.

Providing excellent customer …

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The Different Types of Digital Marketing
DIGITAL / Digital Marketing

The Different Types of Digital Marketing

- by Charles Joseph

There are different types of digital marketing and some of them are Email marketing, Social media marketing and Search engine marketing. They all are effective ways to promote your business and they should be used for your benefit.

Social media marketing

Social media marketing (SMM) is a type of digital marketing that involves the creation and distribution of content on social networking sites. It is used to promote brands and drive traffic to a brand’s website.

Businesses use various social platforms, such as Facebook, Twitter, and Instagram, to engage with customers. These channels help build relationships and provide an outlet for consumers to voice their opinions.

Social media can also serve as a way for businesses to increase sales. For example, a photo ad that shows the product in an appealing light can be a great tool to capture a customer’s attention. The photo can be accompanied by a “Shop …

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Search Engine Optimization Agency Helps Rank Higher on Google and Search Engines
Seo

Search Engine Optimization Agency Helps Rank Higher on Google and Search Engines

- by Charles Joseph

A lot of things have changed in Search Engine Optimization since Google first came online in the late 90s. The one thing that has not changed significantly is this: A website’s organic traffic is related to the enterprise’s search engine (SE) ranking positions. If a business has a lot of good keywords in the SE index and they appear near or at the top of search engine result pages (SERPs), a lot of traffic will soon follow.

Conversely, if a company has an excellent site but no visibility in the search engine result pages, it is destined to have some organic online traffic. In this article, we will be going to break down the steps required to boost a website’s Google SERPs. With that being said, experts know that businesses are equally interested in knowing the things listed below.

To know more about SERPs, click here to find out more.…

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