Internet Marketing Examples
The internet has changed the way marketers market their products. No longer do consumers want to be sold to. Many prefer low-pressure sales techniques to make a purchase. Many consumers are at the pre-buying stage and research products before purchasing. Internet marketing allows brands to showcase features and benefits of products without making an overt sales pitch. Here are some examples of successful online marketing campaigns. The first one focuses on the importance of content marketing. Another example involves influencer marketing.
Content marketing
When used correctly, content marketing can boost conversions and drive traffic. It allows for optimal placement of keywords and builds brand awareness. Sixty percent of marketers cite content as a key benefit of their marketing efforts, and a full twenty percent consider their content marketing efforts to be effective. However, content marketing is not an overnight success. It takes research, time, and focus to produce and distribute …
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