There are several different types of digital advertising, but most businesses focus on one or two. You can try Pay-per-Click (PPC) advertising or Display advertising, or use some combination of both. Then, you can track how effective each one is by tracking results and cost per click. Read on to learn more. Hopefully, these three options will be able to help you boost sales and build brand awareness. Weigh the pros and cons of each to decide which is right for your business.
Pay-per-Click (PPC)
If you want your brand to appear at the top of search results, PPC advertising is an excellent choice. Search engines offer businesses the chance to run ads on the top of results, but it is important to understand how this method works. Many people consider PPC a shortcut to SEO. There are dozens of ad networks, but Google Ads, formerly known as Google’s AdWords, is probably the most popular.
PPC digital advertising allows you to set a maximum daily budget and control where your ads are placed. You can also control how often and where your ads appear and can even set a budget as low as one euro per day. PPC advertising is a great option for marketers of all sizes, and you can get started quickly. There are several things you need to know about PPC advertising, including the best networks for your business.
Display advertising
While there are many ways to measure the performance of your display advertising campaign, the most important metric is conversion rate. Conversion rate is the percentage of visitors who click through to your website or app and complete a specific action, such as purchasing a product or subscribing to a newsletter. To determine conversion rates, measure the number of impressions and click-throughs for each ad. Once you know how many impressions your ad has gotten, you can adjust your next campaign.
The key to creating effective display ads is not to overdo it. While the size of the ad doesn’t matter, make sure it doesn’t overwhelm people. Too much information can distract viewers and cause them to move on to something else. Keep your message simple and appealing. Make sure to include the CTA clearly and concisely. For example, a software company might promote a free 14-day trial of their product, while an ecommerce store might advertise a holiday sale.
Paid search
Paid search, or pay-per-click advertising, can be a powerful tool for promoting your business. Paid search ads appear above organic search results, where people don’t need to pay for clicks or listings. Paid search ads can be highly relevant to your audience, since millions of people use search engines every day to find products or services. Unlike other forms of advertising, paid search ads are highly targeted and can be extremely profitable. One of the biggest benefits of paid search is the ability to control your advertising budget. While it can be tempting to invest thousands of dollars in a billboard, you have no idea who will actually drive past it. You can spend that money directly reaching the people you want to target. Using paid search ads allows you to control your budget and monitor the effectiveness of your advertising campaign. You only pay when someone clicks on your ad.
